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Vare #:
42331306
Nudge, (Hardcover)
Vare #:
42331306
DKK 329
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Hvad der skiller sig ud
Expert Insights
Written by behavioral economists, 'Nudge' provides deep insights into how small changes can significantly alter people's behavior, making it valuable for decision-makers and policymakers seeking effective solutions.
Practical Applications
'Nudge' includes practical strategies that can be applied in various fields, from health to finance, helping readers implement effective nudges in their everyday environments.
Accessible Language
The book is written in an engaging and accessible style, making complex psychological concepts easy to understand for a wide audience, from students to professionals.
Produktdetaljer
- An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives If you've read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.̢ۥRobert Cialdini, New York Times bestselling author of Influence Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.̢ۥDaniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow Since the original publication of Nudge more than a decade ago, the word nudge has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 nudge units in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful choice architecture--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and sludge (paperwork and other nuisances that we don't want and keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!
| Publication date | September, 2021 |
| Author | Richard H Thaler |
| Book format | Hardcover |
| Genre | Business & Investing |
| Pages | 384 |
| Age group | Adult |
| Binding type | Case Binding |
| Series title | No Series |
| Fiction/nonfiction | Non-Fiction |
| Publisher | Yale University Press |
| Educational level | College, Elementary School, High School, Middle School, Preschool |
| Reading level | Grade 1, Grade 10, Grade 11, Grade 12, Grade 2, Grade 3, Grade 4, Grade 5, Grade 6, Grade 7, Grade 8, Grade 9, Kindergarten, Preschool |
| Subgenre | Consumer Behavior |
| Original languages | English |
| Recording time | 0 min |
| Is collectible | N |
| Bisac subject heading | Business & Economics |
| Number of discs | 1 |
| Edition | the final Edition |
| Language | English |
| Item Weight | 1.5 lbs (680 grams) |
Hvem bør købe?
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Behavioral Economists
This book offers insights into decision-making processes that are crucial for understanding consumer behavior.
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Policy Makers
Ideal for officials looking to implement effective strategies that influence public behavior without restricting freedom of choice.
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Students of Psychology
Students will find valuable theories and practical applications related to how people make choices in various contexts.
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Hardcore Traditionalists
Those who prefer conventional economic theories may find the nudge concepts too unconventional or simplistic.
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Richard H Thaler Ages 9-12 Kids' Books Editorial Review
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DKK 329
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